Public relations helps to Identify, establish and maintain mutually beneficial relationships between an organization and the various publics on whom its success or failure depends.

The collection of media used to support the sales of a product or service. The brand of the company usually presents itself by way of its collateral to enhance its brand through a consistent message and other media, and must use a balance of information, promotional content and entertainment.

Communications professionals work to ensure messages are consistent with the overall brand, and meet company standards to maintain and promote a positive image.

PR professionals are the media gatekeepers for the journalists and the companies or individuals they serve. The foundation of the PR practitioner-journalist relationship is one of mutual trust and mutual advantage.

The collective of online communications channels dedicated to community-based input, interaction, content sharing and collaboration. The latest websites and applications enable users to create and share information or to participate in social networking.

A sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation.

Whether planning a news conference, media event or special gathering, the success is in the details. A to Z – from securing the location to food & beverage, décor, entertainment, security and swag.

In its most simplistic terms, Brand Development is your name, logo, and tagline. Your name is the key that unlocks your brand image in your consumer’s mind. Your logo is the mark or symbol that serves as the face of your brand. Your tagline is the memorable phrase that provides consumers with a quick indication of your product, brand, and market position.

The joining together of all aspects of marketing communication so that all work together as a unified force.